SEO has traditionally divided into two main areas; on-page optimisation which covers what can be done on the pages of the website itself, and off-page optimisation which covers activity that takes place elsewhere (e.g. link-building).

The most effective strategy in 2012 however (social media powered) requires an integrated approach, with on-page content promoted off-page within the main social media channels. Please click on the following link to find out more about social media  - the future proofed  strategy that delivers outstanding results now.

Alternatively, click here to understand more about how off-page has had to adapt to changes in the search engines’ algorithms to remain effective in 2012.
Deciding to hire an search engine optimizer is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation. Make sure to research the potential advantages as well as the damage that an irresponsible can do to your site. Many and other agencies and consultants provide useful services for website owners, including:

Review of your site content or structure
Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript
Content development
Management of online business development campaigns
Keyword research
training
Expertise in specific markets and geographies.

Keep in mind that the Google search results page includes organic search results and often paid advertisement (denoted by the heading "Sponsored Links") as well. Advertising with Google won't have any effect on your site's presence in our search results. Google never accepts money to include or rank sites in our search results, and it costs nothing to appear in our organic search results. Free resources such as Webmaster Tools, the official Webmaster Central blog, and our discussion forum can provide you with a great deal of information about how to optimize your site for organic search.