As with any search engine optimization there are numerous factors that influence the process. External factors such as the number of linking sites to your site determine the rankings in off-page optimization. Using off-page optimization is extremely simple and sometimes people don't even realize they are doing it. There are a few techniques that I have found work better with off-page optimization. Applying all the factors in off-page optimization will increase your websites ranking. Search engines use the type of websites that are linked to your site, the number of sites and links, anchor text, as well as page title when evaluating off-page optimation.